Growth at GARDENA
Scaled Amazon Vendor into the company’s largest global customer through a pan-European strategy, a central team and harmonised management standards.
Commercial Growth · Digital Commerce · Leadership
I scale digital businesses – across Europe, profitably and with clear leadership.
International Sales and E‑Commerce leader with more than
14 years of experience building profitable digital businesses for leading brands.
Director / Head of Sales, E‑Commerce & Commercial Growth · Senior Amazon Leader · People Leadership
C-level strategy. Close-to-business execution.
€100M+revenue & P&L responsibility
+130% / ~18%growth & CAGRover 6 years
9European Amazon marketsnational & international experience
8+direct reports
6 sectorsConsumer Electronics · DIY · IT · Entertainment · Smart Home · Gardeningbroad category experience
Selected impact
Strategy is the starting point. Measurable impact is the benchmark.
Growth in France
Delivered geographical expansion through local content, pricing and promotion strategies closely connected with forecasting, logistics and production.
Prime Day revenue
Planned and managed international deal events end-to-end with cross-functional execution across Europe. Prime Day Top-10 brand: more than 4,000 mowers during the event.
Item Data Quality
Established consistent content standards and brand presentation across PAN EU – quality ahead of relevant competitors and major brands; recognised with an award by the independent ASK jury.
Early-buy initial order
Built a data-led forecast process, aligned logistics and production capacity, and tailored the initial order to seasonal demand.
VAIO accessory sales
Quadrupled sales of high-margin Sony VAIO accessories through targeted content and availability optimisation.
How I create value
Three examples of strategy, data and leadership working together.
Case 01 · Pan-European Scale
From strategy to a European growth model
Strategic contribution
Developed the E‑Commerce, marketplace and Amazon strategy, then built and scaled the European Amazon business (PAN-EU) into the company’s largest global customer.
Execution
- 9 vendor marketplaces
- central European team established
- harmonised KPIs and business reviews
Result+130% revenue in six years
Case 02 · Commercial Operating System
Using data effectively for better decisions
Strategic contribution
Sell-out, forecast, stock, content and performance were brought into one consistent management system for markets, functions and C-level stakeholders.
Execution
- one shared data foundation
- clear performance routines
- faster cross-functional decisions
ResultScalable management instead of isolated solutions
Case 03 · Automation & Execution
Automated replenishment for optimal retail visibility
Strategic contribution
At Sony and devolo, I developed tools for replenishment, sell-out and stock management – designed for simple use and real operational impact.
Execution
- automated product replenishment
- sales steering without an SAP barrier
- forecasting and account preparation at one click
ResultSolutions used successfully for years
Experience
My career journey: more than two decades in sales – including 14+ years in E‑Commerce/Amazon – from traditional sales through Digital Commerce to European leadership.
2026 – today
Independent & Career Transition
Digital, E‑Commerce, Sales & AI Transformation
Consulting and sparring on Amazon, Digital Sales and negotiation; professional development in AI Transformation & Tool Integration (IHK).Business topics: Generative AI, automation, governance, Amazon sparring and digital sales processes.2025 – 2026
CentreSoft GmbH
Senior Head of E‑Commerce DACH
Leadership team member; €10M+ revenue responsibility; three direct reports; Amazon 1P/3P, OTTO and Galaxus.Highlights: DACH marketplace portfolio, performance management, Prime Day uplift of more than 100%, and team leadership and development.2021 – 2024
GARDENA / Husqvarna Group
Head of Amazon Europe Sales
Full €100M+ revenue and P&L responsibility across nine markets; directly led an international team of 8+ people.Highlights: Managed Amazon as the company’s largest global customer, pan-European growth strategy, JBP/AVN, forecasting and C-level stakeholder management.2017 – 2021
GARDENA / Husqvarna Group
International Key Account Manager PAN EU
Built the European Amazon business and central PAN-EU team; geographical expansion and common commercial standards.Highlights: Built the central Amazon Europe team, harmonised KPI and reporting standards across nine countries, and delivered +390% growth in France.2015 – 2017
devolo AG
Key Account Manager E‑Commerce
€15M+ revenue responsibility; online content, data-driven account management and negotiation up to managing-director level.Highlights: Professionalised sell-out, forecast and inventory management while establishing data-led account preparation and content excellence.2003 – 2014
Sony Europe
Key Account Manager Online & Retail
€35M+ revenue responsibility; developed Amazon Germany into Europe’s top online IT customer; retail, replenishment and sales automation.Highlights: Developed Amazon Germany into Europe’s highest-revenue online IT customer, quadrupled VAIO accessory sales and automated replenishment.Leadership Approach
Four pillars that turn strategy into measurable results.
01
Set direction
Strategy & Growth
Structure complexity, establish priorities and make European business models scalable.
Strategy development · PAN-EU · Omnichannel02
Own the outcome
Commercial Ownership
Manage P&L, senior negotiation and performance consistently through dependable data.
P&L · KPIs · C-level negotiation03
Enable people
Team & Alignment
Combine direct leadership with clear goals, trust, ownership and cross-functional collaboration.
Team leadership · Coaching · Collaboration04
Build the future
Digital Transformation
Translate Amazon, marketplace, automation and AI expertise into practical solutions.
Amazon · Automation · AI transformationMy leadership approach combines clear strategic direction and commercial ownership with operational excellence, data-driven performance management, strong teams and effective stakeholder management in execution.
Training & Certifications
Continuous learning – from rhetoric and strategic sales to Amazon leadership and AI transformation.
01Sep 2026
Agile Heroes GmbH + IHK · Live Digital
Manager AI Transformation & Tool Integration (IHK)
Generative AI, automation and governance for more effective work and decision-making processes.02Jul 2024
Vendor Campus · ECC Cologne
Amazon Vendor Key Account Management
Successfully completed 41-hour programme in professional Amazon Vendor Key Account Management.03Feb 2024
Vendor Campus · ECC Cologne
Amazon Vendor Account Management
Successfully completed 41-hour programme; additionally active as a lecturer transferring practical knowledge.04Apr 2022
HPS Training
Professional Business Presenter
Persuasive presentation techniques for key account managers – structuring, presenting and speaking with impact.05Oct 2021
Next Action Partners
GTD – Getting Things Done
Systematic self-organisation and dependable management of complex responsibilities.06Apr 2019
CEVEYGROUP
Communication and Negotiation Training
Communication, presentation and professional negotiation skills.07Jan 2019
Mindset Institute
Husqvarna Group – Practical Leadership
Practical leadership, team management and effective collaboration.08Apr 2019
The Gap Partnership
GAP – The Complete Negotiator
Negotiation strategy, conflict situations, overcoming deadlock and maximising total negotiation value.Show 11 more training programmes & certifications
09May 2016
IWP · Institute for Business Education
Successful Sales in Professional B2B Business
Professional B2B sales, account development and confident management of the sales process.10Apr 2012
Educom Professional and Executive Training
English for Professional Purposes
240 teaching units up to CEFR level C1.1; final assessment passed with “very good”.11Feb 2008
Deutsche Verkaufsleiter Schule · Sony
Strategic Selling
Customer conversations, value propositions, difficult customers, call analysis and closing techniques.12Mar 2007
Sony Germany · Michael Rossié
Advanced Speaking and Presentation Training
Impromptu speaking, body language, audience engagement and confidence in demanding presentation situations.13Oct 2005
Sony Germany
Low-Conflict Communication
Transactional analysis, perception, conversation skills and professional handling of emotions and feedback.14Oct 2005
Sony Germany · Thieme Training
Effective Information and Presentation
Presentation design, effective media use, individual rhetoric and confident delivery.15Jun/Jul 2004
Sony Germany
Professional Selling III
Advanced sales techniques, difficult customers and commercial retail KPIs.16May 2004
Sony Germany
Professional Selling II
Needs analysis, value propositions, objection handling and challenging customer situations.17Mar/Apr 2004
Sony Germany
Professional Selling I
Customer needs, retail landscape, annual strategy, call preparation and structured sales conversations.18Oct 2003
Sony Germany
Business Administration in Retail
Commercial fundamentals plus success and inventory KPIs for retail.19Mar 2001
Synergie GmbH
Rhetoric
Conversation skills, communication, confident presence and persuasive presentation.Recognition
Recognised for growth, content excellence and team performance.
Amazon Sales Congress Award
Best product listing on Amazon Germany – independent expert jury.
Husqvarna Business Excellence Award
Global award for the GARDENA Online Retail Initiative.
Sony Special Recognition Team Award
Recognition for exceptional VAIO team performance.
Sony Sales Performance Award
National recognition for outstanding sales performance.
About
Commercial leader, curious builder and committed team player.
I combine strategic clarity with disciplined execution – from business model and account strategy to P&L, team leadership and scalable growth.
My strength is structuring complexity quickly, aligning people behind a shared objective and turning data into concrete commercial decisions.
Beyond business, I am interested in photography, technology, travel and interior design. New perspectives often emerge where curiosity meets experience.
TravelPhotographyTechnologyInterior Design
Let’s talk
Looking for a senior leader who does more than plan growth?
I am available for confidential conversations about selected Director, Head-of, Senior Amazon and Team Lead opportunities via LinkedIn.
Open LinkedIn profile